Birchwood shopping centre is a busy district scheme in North Cheshire, five miles east of Warrington and 16 miles west of Manchester, and comprises 400,000 sq ft of retail space with 50 units across one level and 1400 free parking spaces. The centre is anchored by a 109,000 sq ft Asda supermarket and has a strong tenant mix with a range of comparison and convenience based retailers including New Look, Peacocks, Superdrug, Argos, Home Bargains, Card Factory and Pets at Home. Birchwood has an annual footfall of 4.6 million, and a principal catchment population of 548,000 residents.

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